CIS Agency Tips:

Would you like some free advice to grow your business?

We provide customers with free advice on a wide variety of marketing and management topics that lead to business success. Check this section of our website regularly. You’ll find suggestions for everything from increasing sales to communicating with customers. Typical CIS Agency Tips tell you how to:


  • Post on a social media page

  • Use hashtags to maximize exposure

  • Show appreciation to customers to keep them coming back

Just a few small ideas can make a big difference. If your marketing budget is tiny, for instance, you might get valuable ideas from CIS Agency Tips for no-cost or low-cost promotions. You may stumble on a reminder to set goals or start an email marketing list. You never know when the right tip is just what you need to take your company to the next level.

Take Control of your Company’s Branding

1. Develop a mission statement. Everyone who starts a business has a mission, whether they know it or not. It’s their purpose for opening their doors. Your reason for starting a company may have been to repair cars, fix teeth or sell houses. That’s your company’s mission. Write it down. Share it with your staff, your customers, and your community.

2. Understand your core business values. What do you value most about the business you’re in? If you’re in the dental business, you probably find value in your work because it makes others more confident in their appearance. You have a hand in making the world more attractive. Voila! You’ve got a mission and values: To help people become more confident by improving their teeth for beautiful smiles.

3. Set goals to achieve your mission and values.

Sitting in your office surrounded by thousands of dollars in dental equipment won’t bring in business. To make money, you need to set measurable goals and work hard to achieve them. Sample Goal: Recruit 25 new customers monthly through advertising, speaking to groups and word-of-mouth referrals. Of course, you’ll need to add a few solid steps or strategies to reach this goal.

4. Choose an attractive logo. A picture is worth 1,000 words, but it needs to be the best picture possible to use for your company logo. It should be simple, significant and say something positive about your business. Think Nike. Its sports logo is plain and simple, yet it’s recognized around the world. If you’re not artistic, hire an expert to design your logo. A good logo will make your company instantly recognizable, the ultimate goal of branding any business.

5. Develop a tagline. Taglines summarize a company’s mission in a few short, clever words. If you’re in the teeth-fixing business, you could simply say: Dr. Smith Dentistry: Smile Confidently.


Once your company has a mission statement and core values, your tagline will come to you easily. Just trim the gist of it to a few catchy words or phrases.

7. Provide excellent customer service. What the public hears and sees will be contradicted if your company doesn’t practice good customer service. One bad experience can bruise your brand badly. Disgruntled customers not only lose loyalty to you, but each of them tells at least 10 other people about their problem with your company. It’s impossible to build a good reputation without training your staff in good customer service – and practicing it yourself.

6. Communicate with internal and external publics. Be visible. Put your logo and tagline everywhere! Both will speak loudly for your organization. Your reputation grows when your logo and tagline appear on everything from signs, stationery, and business cards, to products, uniforms, invoices, websites, reports, and advertising. Add to your image by keeping your staff, customers and community informed through brochures, blogs, broadcasting, and other means.

Web Design team in Grand Rapids

360º Business Tools

Business Tools

  • Business Communication Audit

  • Marketing Plan

  • Business Plan

  • SWOT

  • Competitive Analysis

  • Professional Development

  • Surveys

  • Organizational Health Analysis

Marketing Tools

  • Advertising

  • Public Relations

  • Direct Marketing

  • Sales Promotion

  • Personal Selling

  • Research

Online Tools

  • Web Site

  • Mobile Site

  • Social Media

  • SEO

  • Blogging

  • Google Apps

  • Business Email

Branding Tools

  • Vector Logo and Tagline

  • Print Collateral

  • Promotional Items

  • HD Pictures

  • Customer Service

  • Uniforms

Get Started CIS Agency


  • Professional Logo 

  • Business Cards

  • Brochures

  • Folders

  • Letterhead

  • Envelopes

  • Professional Email Account

  • Social Media Account Setup

Free or Low Cost Marketing Ideas

  • 24 Hour Rule for E-mails and Phone Calls

  • Always have Someone to Answer Phone Calls

  • Ask for Referrals and Follow Up

  • Think Outside of the Box

  • Become an Expert Using Online Tools

  • Blog (update your blog)

  • Chambers of Commerce

  • Coupons

  • Craig’s List

  • Cultivate Relationships with Media

  • Customer Loyalty Cards

  • Direct Mail

  • E-Commerce

  • E-Commerce-Third Party (i.e. Amazon, eBay)

  • Educate your Customer

  • Email Signature

  • Exclusive, Free Information for Customers

  • Social Media

  • Social Media Ads

  • Follow News and Podcasts

  • Free Advice (like this list)

  • Free Samples

  • Free Tickets

  • Gift Baskets

  • Give Back to the Community

  • Give Referrals

  • Google Adwords

  • Google Local Listings

  • Guerilla Marketing

  • Handwriting Notes

  • Interviews

  • Invite Customers to Lunch and Pick Up the Tab

  • Learn from the Pros

  • LinkedIn

  • LinkedIn-Answers

  • Make it Easy to Do Business with You

  • Mentor

  • Message Boards

  • Mystery Shop Competitors

  • Networking

  • Non-Traditional Advertising

  • Online Listings

  • Product Design

  • Promotional Items

  • Put Your Web Site URL on Everything

  • Sales Letters

  • Search Engine Optimization (SEO)

  • T-Shirts

  • Talk to Your Customer 

  • Testimonials - Written and Video

  • Trade Shows

  • Twitter

  • Video - Do It Yourself

  • Video - Product Demonstrations

  • Video - Training

  • Volunteer

  • Web Site 

  • YouTube

  • Free Government Business Programs

  • University Business Programs